Remember, even niche outlets are getting multiple asks to be featured so you will want to stand out! Once you’ve identified which one may suit you and your company, you will want to make sure you craft your outreach so it will trigger their interest. You now have tons of options of which media outlet you want to target. Or you could take another angle of showcasing games for families and yours happens to be one of them. Your goal is to provide value while also keeping space for your business to be highlighted.įor example – if you have a game that is based on a particular type of drink, you may be interviewed to showcase all of the different ways you can create this type of drink which would be a value add. There is another time and place for straight promotion. Remember, the value add can’t just be promoting your business. ![]() These media outlets are always looking for content and if you are able to provide content for them that serves their target audience, you will have a much better chance at getting that interview. In other words, what are you bringing to them that will serve their audience? When you are approaching any media outlet whether it is television, newspaper, podcast, or social media – you will want to show that you have a value add. So you will want to be prepared and make sure that you and your team have any supporting material to back up what you are saying. What this means though is that the interviewer will likely be extremely well versed in not just what your industry is doing but what other companies are doing in this specific niche. Even if their reach is only a few thousand, if these are dedicated listeners you might actually see a return on investment. If you and your company have something valuable to share with this niche audience, the chances of you securing that interview are much higher. If time is of the essence and you are just starting out, consider targeting media outlets with a smaller and more niche audience. So how do you connect with the media to showcase your business? 1. ![]() But scoring an opportunity to get interviewed on these platforms is often much harder because these big media companies are getting inundated with requests. Traditionally, when we hear media, we think of radio and television.
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